August 9, 2016
Keep Calm and Follow the Post Card Fundamentals
There is no arguing that postcards are the most likely of all mail to be read by a recipient. As far as direct mail marketing goes, this makes postcard marketing an option that you need to consider. But starting out with a clean slate can be a daunting tas...
August 8, 2016
The latest on the Every Day Door Direct Mail (EDDM) Program
If you’re looking for a way to reach every single household in a specific area with postcards, the Every Door Direct Mail (EDDM) postal program is potentially cost effective option. While your postcards may be my super targeted or person...
May 18, 2016
Hi There, Old School Mail. Meet Tech.
In the digital marketing era, you often don’t hear much about the direct mail industry. And for good reason. Until recently, there was not a lot exciting new technologies and great ideas exciting enough to talk about.
In the digital marketing era, you o...
May 2, 2016
How To Take Your Direct Mail Personalization To The Next Level
If you send a lot direct mail, then you probably know that your direct mail can be customized for each recipient. But did you know that you can deliver a fully personalized postcard or letters customized for each and every recipient?
We’ve all receive...